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HMD - Praxis der Wirtschaftsinformatik, Band 187

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Band 187, Januar 1996

Service Management

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Werner H. Engelhardt, Martin Reckenfelderbäumer:
Marketing für investive Service-Leistungen.
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Anton Meyer, Christian Blümelhuber:
Dienstleistungen zur Differenzierung bei zunehmender Produkthomogenität.
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Michael Haischer:
Dienstleistungsqualität - Herausforderung im Service Management.
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Lisa M. Blaschke, Gerhard Oswald:
Support- und Service-Systeme bei der SAP.
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Jörg Johannsen:
Die CD-ROM als Service-Instrument und Wettbewerbsfaktor am Beispiel der KFZ-Teileindustrie.
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Willi Berchtold:
Neue Anforderungen an das Projektmanagement im Bereich der Systemintegration.
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Ulf Schreier:
Verarbeitungsprinzipien in Data-Warehousing-Systemen.
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Gerhard Keller, Karl Popp:
Referenzmodelle für Geschäftsprozesse.

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