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BibTeX record conf/hicss/RajalaW10
@inproceedings{DBLP:conf/hicss/RajalaW10, author = {Risto Rajala and Mika Westerlund}, title = {Antecedents to Consumers' Acceptance of Mobile Advertisements - {A} Hierarchical Construct {PLS} Structural Equation Model}, booktitle = {43rd Hawaii International International Conference on Systems Science {(HICSS-43} 2010), Proceedings, 5-8 January 2010, Koloa, Kauai, HI, {USA}}, pages = {1--10}, publisher = {{IEEE} Computer Society}, year = {2010}, url = {https://doi.org/10.1109/HICSS.2010.64}, doi = {10.1109/HICSS.2010.64}, timestamp = {Fri, 24 Mar 2023 00:02:19 +0100}, biburl = {https://dblp.org/rec/conf/hicss/RajalaW10.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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