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BibTeX record conf/kdd/VattikondaKZDGS15
@inproceedings{DBLP:conf/kdd/VattikondaKZDGS15, author = {Bhanu Chandra Vattikonda and Santhosh Kodipaka and Hongyan Zhou and Vacha Dave and Saikat Guha and Alex C. Snoeren}, editor = {Longbing Cao and Chengqi Zhang and Thorsten Joachims and Geoffrey I. Webb and Dragos D. Margineantu and Graham Williams}, title = {Interpreting Advertiser Intent in Sponsored Search}, booktitle = {Proceedings of the 21th {ACM} {SIGKDD} International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015}, pages = {2177--2185}, publisher = {{ACM}}, year = {2015}, url = {https://doi.org/10.1145/2783258.2788566}, doi = {10.1145/2783258.2788566}, timestamp = {Tue, 07 Mar 2023 13:15:01 +0100}, biburl = {https://dblp.org/rec/conf/kdd/VattikondaKZDGS15.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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