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BibTeX record journals/bpmj/LeeJ07
@article{DBLP:journals/bpmj/LeeJ07, author = {ThaeMin Lee and JongKun Jun}, title = {Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context}, journal = {Bus. Process. Manag. J.}, volume = {13}, number = {6}, pages = {798--814}, year = {2007}, url = {https://doi.org/10.1108/14637150710834569}, doi = {10.1108/14637150710834569}, timestamp = {Thu, 18 Jun 2020 22:06:56 +0200}, biburl = {https://dblp.org/rec/journals/bpmj/LeeJ07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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