"Co-Creation of Value through Social Network Marketing: A Field Experiment ..."

Asle Fagerstrøm, Gheorghita Ghinea (2011)

> Home

Details and statistics

DOI: 10.1007/978-3-642-21669-5_27

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/hci/FagerstromG11
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/hci/FagerstromG11
Asle Fagerstrøm, Gheorghita Ghinea:
Co-Creation of Value through Social Network Marketing: A Field Experiment Using a Facebook Campaign to Increase Conversion Rate. HCI (12) 2011: 229-235

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.