"Studies on the Design Marketing Strategies in the Experiential Economy ..."

Yung Joo Jang, Eui-Chul Jung (2013)

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DOI: 10.1007/978-3-642-39253-5_4

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Yung Joo Jang, Eui-Chul Jung:
Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of 'the Starbucks Company'. HCI (12) 2013: 30-36

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