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"A Study of Emotional and Rational Purchasing Behavior for Online Shopping."
Lifen Yeh, Eric Min-Yang Wang, Sheue-Ling Hwang (2007)
- Lifen Yeh, Eric Min-Yang Wang, Sheue-Ling Hwang:

A Study of Emotional and Rational Purchasing Behavior for Online Shopping. HCI (15) 2007: 222-227

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