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"Scoping Customer Relationship Management Strategy in HEI - Understanding ..."

B. Khashab et al. (2014)

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DOI: 10.5220/0004891002670274

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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  dblp key:
  - conf/iceis/KhashabGAK14
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  - https://dblp.org/rec/conf/iceis/KhashabGAK14
B. Khashab, Stephen R. Gulliver, A. Alsoud, Markos Kyritsis:
Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs. ICEIS (2) 2014: 267-274

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