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ORCIDElectronic Commerce Research and Applications, Volume 63
Volume 63, January 2024
- Zhiwen Li, Dongsheng Liu, Jiankang Zhang, Pei Wang, Xu Guan:
Live streaming selling strategies of online retailers with spillover effects. 101330 - Xinran Dai, Jing Wang
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The effect of video highlights on the intention to give free virtual gifts. 101342 - Jiang Wu, Linxiu Hu, Xiuli He, Xi Zheng:
A systematic literature review and bibliometric analysis based on member subscription services in retailing. 101344 - Qingli Zhao, Zhi-Ping Fan:
Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon? 101345 - Shoujie Cai, Sijie Li, Wenli Xiao, Minghao Shen:
Livestreaming sales strategy considering valuation correlation and influence effect. 101346 - Xiaoxia Xu, Ruguo Fan, Dongxue Wang, Yitong Wang, Yuanyuan Wang:
The role of consumer reviews in e-commerce platform credit supervision: A signaling game model based on complex network. 101347 - Zhi Liu, Haoran Chen, Xuemei Zhang, Yuvraj Gajpal, Zhichao Zhang:
Optimal channel strategy for an e-seller: Whether and when to introduce live streaming? 101348 - Alvise De Biasio, Nicolò Navarin, Dietmar Jannach:
Economic recommender systems - a systematic review. 101352 - Yuan Shi, Lan Huang, Meng Chen, Yiji Cai, Lap Keung Chu:
Reselling or marketplace channel? A manufacturer's strategic decisions for differentiated brands considering channel's service level. 101353 - Sixuan Chen, Junhong Zhao, Huan Xu, Zhangxiang Zhu:
When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process. 101354 - Yedi Wang, Yushi Jiang, Renhuai Liu, Miao Miao:
A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce. 101355
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