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ORCIDInternational Journal of Online Marketing, Volume 4
Volume 4, Number 1, 2014
- Alia Besbes Sahli, Patrick Legohérel:
Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online. 1-10 - Yasser A. El-Kassrawy:
The Impact of Trust on Virtual Team Effectiveness. 11-28 - Payam Hanafizadeh
, Mehdi Behboudi, Hamideh Mokhtari Hasanabad:
Online Advertising Intermediary: How Online Advertising Works? 29-38 - Preetika Sindhwani, Vandana Ahuja:
A Study of Online Co-Creation Strategies of Starbucks Using Netnography. 39-51 - Neha Arora, Ashok Wahi:
Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector. 52-63
Volume 4, Number 2, 2014
- Parul Singh:
Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas. 1-14 - Roli Bansal, Manisha Lamba, Shirin Alavi, Vandana Ahuja:
E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector. 15-27 - M. A. Sanjeev, Parul Balyan:
Response Order Effects in Online Surveys: An Empirical Investigation. 28-44 - Sonam Chauhan, Shubhangini Rathore:
Ethics in Behavioural Targeting: Mapping Consumers Perceptions. 45-61 - Suresh Sannapu, Akshat Singh Parihar, Gaurav Kandwal, Karan Kakkar:
Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses. 62-73
Volume 4, Number 3, 2014
- Pradeep Dharmadasa, Thilini Alahakoon:
An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising. 1-13 - George Mastorakis, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis, Ioannis Kopanakis:
A Cloud Computing Model for Efficient Marketing Planning in Tourism. 14-30 - Efosa C. Idemudia:
The Visual-Cognitive Model for Internet Advertising in Online Market Places. 31-50 - Subin Sudhir, Anandakuttan B. Unnithan:
Measuring Consumer Motivations to Share Rumors: Scale Development. 51-67 - Matthew J. Haught, Ran Wei, Xuerui Yang, Jin Zhang:
Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach. 68-84
Volume 4, Number 4, 2014
- David Bowie, Alexandros Paraskevas, Anastasia Mariussen:
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing. 1-16 - Ahmed Anis Charfi:
Immersion and Perceived Value: The Strategic Variables For Commercial Websites. 17-35 - Elia Ardyan, Vincent Didiek Wiet Aryanto:
E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia. 36-51 - K. Sai Prasad, Sita Mishra:
From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool. 52-64
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