Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus.

Sun, 01 Jan 2012 00:00:00 +0100

Kyung-Tag Lee, Dong-Mo Koo:
Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. Comput. Hum. Behav. 28(5): 1974-1984 (2012)