Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type.

Thu, 01 Jan 2015 00:00:00 +0100

Hyo-Jin Jeong, Dong-Mo Koo:
Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type. Internet Res. 25(1): 2-29 (2015)