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ORCIDSteven M. Shugan
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Journal Articles
- 2018
[j14]Jihwan Moon
, Steven M. Shugan:
Explaining Bundle-Framing Effects with Signaling Theory. Mark. Sci. 37(4): 668-681 (2018)- 2017
- [j13]Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar:
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. Mark. Sci. 36(1): 124-139 (2017) - 2014
- [j12]Steven M. Shugan, Debanjan Mitra:
A Theory for Market Growth or Decline. Mark. Sci. 33(1): 47-65 (2014) - 2010
- [j11]Steven M. Shugan:
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model". Mark. Sci. 29(6): 1165 (2010) - 2009
- [j10]Steven M. Shugan, Debanjan Mitra:
Metrics - When and Why Nonaveraging Statistics Work. Manag. Sci. 55(1): 4-15 (2009) - [j9]Steven M. Shugan:
Commentary - Relevancy Is Robust Prediction, Not Alleged Realism. Mark. Sci. 28(5): 991-998 (2009) - [j8]Steven M. Shugan:
Rejoinder - Think Theory Testing, Not Realism. Mark. Sci. 28(5): 1001 (2009) - 2008
- [j7]Steven M. Shugan, Eric T. Bradlow:
Editorial - Database Submissions. Mark. Sci. 27(1): 7-8 (2008) - [j6]Steven M. Shugan:
Editorial - Introduction to the Special Classics Issue. Mark. Sci. 27(1): 9-11 (2008) - [j5]Abel P. Jeuland, Steven M. Shugan:
Commentary - Managing Channel Profits. Mark. Sci. 27(1): 49-51 (2008) - [j4]Abel P. Jeuland, Steven M. Shugan:
Managing Channel Profits. Mark. Sci. 27(1): 52-69 (2008) - [j3]John R. Hauser, Steven M. Shugan:
Commentary - Defensive Marketing Strategies. Mark. Sci. 27(1): 85-87 (2008) - [j2]John R. Hauser, Steven M. Shugan:
Defensive Marketing Strategies. Mark. Sci. 27(1): 88-110 (2008) - 1980
- [j1]John R. Hauser, Steven M. Shugan:
Intensity Measures of Consumer Preference. Oper. Res. 28(2): 278-320 (1980)
Informal and Other Publications
- 2023
- [i1]Mingzhang Yin, Ruijiang Gao, Weiran Lin, Steven M. Shugan:
Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design. CoRR abs/2310.12026 (2023)
Coauthor Index
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