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2020 – today
- 2024
[j14]H. Henry Cao, Liye Ma, Z. Eddie Ning
, Baohong Sun:
How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms. Manag. Sci. 70(2): 1029-1051 (2024)
2010 – 2019
- 2019
- [j13]Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang:
Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model. Electron. Commer. Res. 19(1): 1-21 (2019) - 2018
- [j12]Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang:
Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach. Inf. Syst. Res. 29(1): 25-41 (2018) - [j11]Xiao Liu, Timothy P. Derdenger, Baohong Sun:
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints. Mark. Sci. 37(4): 569-591 (2018) - 2017
- [j10]Yingda Lu, Param Vir Singh, Baohong Sun:
Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum. MIS Q. 41(2): 607-628 (2017) - [j9]Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun:
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions. Mark. Sci. 36(3): 338-360 (2017) - 2015
- [j8]Brett R. Gordon, Baohong Sun:
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes. Mark. Sci. 34(3): 452-470 (2015) - [j7]Liye Ma, Baohong Sun, Sunder Kekre:
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter. Mark. Sci. 34(5): 627-645 (2015) - [j6]Yacheng Sun, Shibo Li, Baohong Sun:
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination. Mark. Sci. 34(5): 646-668 (2015) - 2014
- [c2]Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang:
Examining the Social Influence on Information Technology Sustained Use in a Community Health System: A Hierarchical Bayesian Learning Method Analysis. HICSS 2014: 2751-2758 - 2012
- [j5]Nishtha Langer, Chris Forman, Sunder Kekre, Baohong Sun:
Ushering Buyers into Electronic Channels: An Empirical Analysis. Inf. Syst. Res. 23(4): 1212-1231 (2012) - [j4]Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan:
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31(2): 216-235 (2012) - [j3]Jian Ni, Scott A. Neslin, Baohong Sun:
Database Submission - The ISMS Durable Goods Data Sets. Mark. Sci. 31(6): 1008-1013 (2012) - 2011
- [c1]Yingda Lu, Param Vir Singh, Baohong Sun:
Learning from Peers on Social Media Platforms. ICIS 2011
2000 – 2009
- 2009
- [j2]Tao Chen, Baohong Sun, Vishal Singh:
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift. Mark. Sci. 28(4): 740-758 (2009) - 2008
- [j1]Tülin Erdem, Michael P. Keane, Baohong Sun:
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. Mark. Sci. 27(6): 1111-1125 (2008)
Coauthor Index
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