Inducing consumers' anticipated regret or not? The optimal selling strategy with group buying.

Thu, 01 Jan 2026 00:00:00 +0100

Yuanji Zang, Zhong-Zhong Jiang , Zhenming Peng, Lusheng Shao :
Inducing consumers' anticipated regret or not? The optimal selling strategy with group buying. Int. J. Prod. Res. 64(5): 1968-1982 (2026)