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ORCIDMathupayas Thongmak
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Journal Articles
- 2024
[j8]Mathupayas Thongmak
:
Twitter content strategies to maximize engagement: The case of Thai Banks. Comput. Hum. Behav. 152: 108081 (2024)- [j7]Mathupayas Thongmak:
Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page. Int. J. Electron. Bus. 19(2): 181-208 (2024) - 2023
- [j6]Mathupayas Thongmak:
Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement. Int. J. Asian Bus. Inf. Manag. 14(1): 1-27 (2023) - 2020
- [j5]Mathupayas Thongmak:
The Antecedents of Search Performance: Information/ Knowledge Seeking for Task Completion. Int. J. Knowl. Manag. 16(1): 21-42 (2020) - 2019
- [j4]Mathupayas Thongmak:
The student experience of student-centered learning methods: Comparing gamification and flipped classroom. Educ. Inf. 35(2): 99-127 (2019) - 2013
- [j3]Mathupayas Thongmak:
A Systematic Framework for Sustainable ICTs in Developing Countries. Int. J. Inf. Technol. Syst. Approach 6(1): 1-19 (2013) - 2011
- [j2]Jiraporn Sripalawat, Mathupayas Thongmak, Atcharawan Ngarmyarn:
M-Banking in Metropolitan Bangkok and a Comparison with other Countries. J. Comput. Inf. Syst. 51(3): 67-76 (2011) - 2009
- [j1]Mathupayas Thongmak, Pornsiri Muenchaisri:
Maintainability Metrics for Aspect-Oriented Software. Int. J. Softw. Eng. Knowl. Eng. 19(3): 389-420 (2009)
Conference and Workshop Papers
- 2022
- [c22]Mathupayas Thongmak, Nopporn Ruangwanit, Noptanit Chotisarn:
A mediation-moderation framework of consumers' intention to participate in crowdfunding. ICEB 2022: 2 - [c21]Sarocha Muensit, Mathupayas Thongmak:
Factors influencing intention to purchase through VR platforms. ICEB 2022: 14 - 2021
- [c20]Phumsiri Poolperm, Mathupayas Thongmak:
The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention. AMCIS 2021 - 2019
- [c19]Mathupayas Thongmak:
Gratifications and Credibility Judgment of Online Information for Task Completion - A Comparison of Students and Workers. Bled eConference 2019: 52 - [c18]Mathupayas Thongmak:
The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods. RCIS 2019: 1-12 - 2018
- [c17]Mathupayas Thongmak:
Raising Students' Cognitive Engagement Intention in a Preliminary IS Course Using Gamification. CONFENIS 2018: 81-95 - [c16]Mathupayas Thongmak:
The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors. ISD 2018 - 2017
- [c15]Mathupayas Thongmak:
Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences. ICE-B 2017: 28-37 - [c14]Mathupayas Thongmak:
How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes. ICETE (Selected Papers) 2017: 63-80 - [c13]Mathupayas Thongmak:
Flipping MIS Classroom by Peers: Gateway to Student's Engagement Intention. WWW (Companion Volume) 2017: 387-396 - 2016
- [c12]Mathupayas Thongmak:
Comparing Intention and Behavior: Characteristics of Valuable Information and Information Verification. DASC/PiCom/DataCom/CyberSciTech 2016: 689-695 - 2015
- [c11]Parameth Voraseyanont, Mathupayas Thongmak:
The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage. AICCSA 2015: 1-4 - [c10]Mathupayas Thongmak:
Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information. BIS 2015: 299-308 - [c9]Sirirat Srisawang, Mathupayas Thongmak, Atcharawan Ngarmyarn:
Factors Affecting Computer Crime Protection Behavior. PACIS 2015: 31 - 2014
- [c8]Mathupayas Thongmak:
Youth's Intention To Pirate Digital Products: Antecedents And Consequences. UKAIS 2014: 6 - 2013
- [c7]Mathupayas Thongmak:
Understanding Why Youths Love Facebook: Integrating Maslow's Hierarchy Of Needs And Uses And Gratifications. UKAIS 2013: 38 - 2012
- [c6]Mathupayas Thongmak:
Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand. ECIS 2012: 131 - 2011
- [c5]Mathupayas Thongmak:
Facebook © Adoption as Computer-Mediated Communication for University Students. AMCIS 2011 - [c4]Mathupayas Thongmak, Pornsiri Muenchaisri:
Measuring Understandability of Aspect-Oriented Code. DICTAP (2) 2011: 43-54 - 2008
- [c3]Mathupayas Thongmak, Pornsiri Muenchaisri:
Checking Design Heuristics Violations for Aspect-Oriented Software and Object-Oriented Software. SEDE 2008: 138-144 - 2003
- [c2]Mathupayas Thongmak, Pornsiri Muenchaisri:
Predicting Faulty Classes Using Design Metrics with Discriminant Analysis. Software Engineering Research and Practice 2003: 621-627 - 2002
- [c1]Mathupayas Thongmak, Pornsiri Muenchaisri:
Design of Rules for Transforming UML Sequence Diagrams into Java code. APSEC 2002: 485-
Coauthor Index
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