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Alexander Fedorikhin

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2000 – 2009

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2009
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Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Moorthy Janakiraman, B. Ramaseshan, Bernd H. Schmitt:
Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Mark. Sci. 28(5): 968-985 (2009)

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