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2020 – today
- 2024
[j18]Moshe Unger
, Michel Wedel, Alexander Tuzhilin:
Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture. Data Min. Knowl. Discov. 38(3): 1069-1100 (2024)- [j17]Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel:
Predicting and optimizing marketing performance in dynamic markets. OR Spectr. 46(1): 1-27 (2024)
2010 – 2019
- 2018
- [j16]Qiuzhen Wang, Michel Wedel, Liqiang Huang, Xuan Liu:
Effects of model eye gaze direction on consumer visual processing: Evidence from China and America. Inf. Manag. 55(5): 588-597 (2018) - 2015
- [j15]Michel Wedel, Rik Pieters:
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. Mark. Sci. 34(1): 134-143 (2015) - 2013
- [j14]Savannah Wei Shi, Michel Wedel, Rik Pieters:
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data. Manag. Sci. 59(5): 1009-1026 (2013) - 2012
- [j13]Rik Pieters, Michel Wedel:
Ad Gist: Ad Communication in a Single Eye Fixation. Mark. Sci. 31(1): 59-73 (2012) - 2010
- [j12]Thales S. Teixeira, Michel Wedel, Rik Pieters:
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. Mark. Sci. 29(5): 783-804 (2010)
2000 – 2009
- 2009
- [j11]Tuck Siong Chung, Roland T. Rust, Michel Wedel:
My Mobile Music: An Adaptive Personalization System for Digital Audio Players. Mark. Sci. 28(1): 52-68 (2009) - [c1]Michel Wedel, Roland T. Rust, Tuck Siong Chung:
Up close and personalized: a marketing view of recommendation systems. RecSys 2009: 3-4 - 2008
- [j10]Ralf van der Lans, Rik Pieters, Michel Wedel:
Research Note - Competitive Brand Salience. Mark. Sci. 27(5): 922-931 (2008) - 2007
- [j9]Rik Pieters, Michel Wedel, Jie Zhang:
Optimal Feature Advertising Design Under Competitive Clutter. Manag. Sci. 53(11): 1815-1828 (2007) - 2004
- [j8]Wagner A. Kamakura, Bruce S. Kossar, Michel Wedel:
Identifying Innovators for the Cross-Selling of New Products. Manag. Sci. 50(8): 1120-1133 (2004) - [j7]José G. Dias, Michel Wedel:
An empirical comparison of EM, SEM and MCMC performance for problematic Gaussian mixture likelihoods. Stat. Comput. 14(4): 323-332 (2004) - 2002
- [j6]Rik Pieters, Luk Warlop, Michel Wedel:
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Manag. Sci. 48(6): 765-781 (2002) - 2001
- [j5]Michel Wedel:
GLIMMIX: Software for Estimating Mixtures and Mixtures of Generalized Linear Models. J. Classif. 18(1): 129-135 (2001) - [j4]Michel Wedel:
Computing the Standards Errors of Mixture Model Parameters with EM when Classes are Well Separated. Comput. Stat. 16(4): 539-558 (2001) - 2000
- [j3]Michel Wedel, Tammo H. A. Bijmolt:
Mixed Tree and Spacial Representations of Dissimilarity Judgments. J. Classif. 17(2): 243-271 (2000)
1990 – 1999
- 1998
- [j2]Wayne S. DeSarbo, Youngchan Kim, Michel Wedel, Duncan K. H. Fong:
A Bayesian approach to the spatial representation of market structure from consumer choice data. Eur. J. Oper. Res. 111(2): 285-305 (1998) - 1990
- [j1]Dirk G. van der Heij, Jan van der Burg, Ian R. C. Cressie, Michel Wedel:
Comparative analysis of the penetrative capacity of synopses and of full papers unrelated to the synopses published in the same broad-scope agricultural journal. J. Inf. Sci. 16(3): 155-164 (1990)
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