Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal.

Wed, 01 Jan 2020 00:00:00 +0100

Matthew O'Brien, Ying Liu , Hongyu Chen, Robert F. Lusch:
Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal. Expert Syst. Appl. 161: 113767 (2020)