BibTeX record conf/amcis/MullerMM18

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@inproceedings{DBLP:conf/amcis/MullerMM18,
  author       = {Lea Katharina M{\"{u}}ller and
                  Jens Mattke and
                  Christian Maier},
  title        = {{\#}Sponsored {\#}Ad: Exploring the Effect of Influencer Marketing
                  on Purchase Intention},
  booktitle    = {24th Americas Conference on Information Systems, {AMCIS} 2018, New
                  Orleans, LA, USA, August 16-18, 2018},
  publisher    = {Association for Information Systems},
  year         = {2018},
  url          = {https://aisel.aisnet.org/amcis2018/DataScience/Presentations/29},
  timestamp    = {Mon, 22 Oct 2018 17:25:42 +0200},
  biburl       = {https://dblp.org/rec/conf/amcis/MullerMM18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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