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BibTeX record conf/conf-irm/KochE12
@inproceedings{DBLP:conf/conf-irm/KochE12, author = {Stefan Koch and {\"{O}}zg{\"{u}}r El{\c{c}}iseven}, title = {A Theoretical Framework for Assessing Effects of User Generated Content on a Company's Marketing Outcomes}, booktitle = {{CONF-IRM} 2012, The International Conference on Information Resources Management: Information Systems and Accountability in a Digital World, Vienna, Austria, May 21-23, 2012}, pages = {53}, year = {2012}, url = {http://aisel.aisnet.org/confirm2012/53}, timestamp = {Wed, 20 Jun 2018 17:07:22 +0200}, biburl = {https://dblp.org/rec/conf/conf-irm/KochE12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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