BibTeX record conf/icis/LiZI18

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@inproceedings{DBLP:conf/icis/LiZI18,
  author       = {Xiaoyu Li and
                  Xia Zhao and
                  Lakshmi S. Iyer},
  editor       = {Jan Pries{-}Heje and
                  Sudha Ram and
                  Michael Rosemann},
  title        = {Investigating of In-app Advertising Features' Impact on Effective
                  Clicks for Different Advertising Formats},
  booktitle    = {Proceedings of the International Conference on Information Systems
                  - Bridging the Internet of People, Data, and Things, {ICIS} 2018,
                  San Francisco, CA, USA, December 13-16, 2018},
  publisher    = {Association for Information Systems},
  year         = {2018},
  url          = {https://aisel.aisnet.org/icis2018/ebusiness/Presentations/7},
  timestamp    = {Thu, 04 Apr 2019 15:51:21 +0200},
  biburl       = {https://dblp.org/rec/conf/icis/LiZI18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}