BibTeX record journals/ior/Hess67

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@article{DBLP:journals/ior/Hess67,
  author       = {Sidney W. Hess},
  title        = {The Use of Models in Marketing Timing Decisions},
  journal      = {Oper. Res.},
  volume       = {15},
  number       = {4},
  pages        = {720--737},
  year         = {1967},
  url          = {https://doi.org/10.1287/opre.15.4.720},
  doi          = {10.1287/OPRE.15.4.720},
  timestamp    = {Tue, 31 Mar 2020 18:18:13 +0200},
  biburl       = {https://dblp.org/rec/journals/ior/Hess67.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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