BibTeX record journals/jucs/KalampokisKTT16

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@article{DBLP:journals/jucs/KalampokisKTT16,
  author    = {Evangelos Kalampokis and
               Areti Karamanou and
               Efthimios Tambouris and
               Konstantinos A. Tarabanis},
  title     = {Applying Brand Equity Theory to Understand Consumer Opinion in Social
               Media},
  journal   = {J. {UCS}},
  volume    = {22},
  number    = {5},
  pages     = {709--734},
  year      = {2016},
  url       = {http://www.jucs.org/jucs\_22\_5/applying\_brand\_equity\_theory},
  timestamp = {Thu, 04 Aug 2016 19:02:44 +0200},
  biburl    = {https://dblp.org/rec/journals/jucs/KalampokisKTT16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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