BibTeX record journals/mktsci/IyengarBV11

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@article{DBLP:journals/mktsci/IyengarBV11,
  author    = {Raghuram Iyengar and
               Christophe Van den Bulte and
               Thomas W. Valente},
  title     = {Opinion Leadership and Social Contagion in New Product Diffusion},
  journal   = {Marketing Science},
  volume    = {30},
  number    = {2},
  pages     = {195--212},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0566},
  doi       = {10.1287/mksc.1100.0566},
  timestamp = {Tue, 06 Jun 2017 22:22:50 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyengarBV11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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