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BibTeX record journals/mktsci/SahniWC18
@article{DBLP:journals/mktsci/SahniWC18, author = {Navdeep S. Sahni and S. Christian Wheeler and Pradeep Chintagunta}, title = {Personalization in Email Marketing: The Role of Noninformative Advertising Content}, journal = {Mark. Sci.}, volume = {37}, number = {2}, pages = {236--258}, year = {2018}, url = {https://doi.org/10.1287/mksc.2017.1066}, doi = {10.1287/MKSC.2017.1066}, timestamp = {Thu, 14 May 2020 22:25:53 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/SahniWC18.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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