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"How does personality affect trust in B2C e-commerce?"

Jo Lumsden, Lisa MacKay (2006)

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DOI: 10.1145/1151454.1151526

access: closed

type: Conference or Workshop Paper

metadata version: 2020-10-25

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  dblp key:
  - conf/ACMicec/LumsdenM06
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  - https://dblp.org/rec/conf/ACMicec/LumsdenM06
Jo Lumsden, Lisa MacKay:
How does personality affect trust in B2C e-commerce? ICEC 2006: 471-481

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