"Trading Trust for Discount: Does Frugality Moderate the Impact of Privacy ..."

Gaurav Bansal, Fatemeh "Mariam" Zahedi (2010)

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type: Conference or Workshop Paper

metadata version: 2012-01-02

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Gaurav Bansal, Fatemeh "Mariam" Zahedi:
Trading Trust for Discount: Does Frugality Moderate the Impact of Privacy and Security Concerns? AMCIS 2010: 417

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