"The Impact of Proximity Marketing on Consumer Reactions and Firm ..."

Augustin Bilolo et al. (2015)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-04-07

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Augustin Bilolo, Harold Boeck, Fabien Durif, Nataly Levesque:
The Impact of Proximity Marketing on Consumer Reactions and Firm Performance: A Conceptual and Integrative Model. AMCIS 2015

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