"When playing ceases to be fun: Exploring Gamification from the Paradoxical ..."

Ayushi Gupta, Abhishek Behl (2025)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2025-09-30

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Ayushi Gupta, Abhishek Behl:
When playing ceases to be fun: Exploring Gamification from the Paradoxical lens and Understanding users' coping mechanisms in online retailing. AMCIS 2025

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