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"Can Influencers Overcome the Impact of Weak Ties to Achieve Viral ..."
Daphne M. Simmonds, Devika Banerji, Joseph Hasley (2023)
- Daphne M. Simmonds, Devika Banerji, Joseph Hasley:
Can Influencers Overcome the Impact of Weak Ties to Achieve Viral Propagation? Applying Social Identification & Social Capital to Predict Virality. AMCIS 2023
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