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"Immediate and Long-term Effects of Live Streaming Selling on Product Sales."
Shiying Zheng et al. (2023)
- Shiying Zheng, Tanguy Tresor Sindihebura, Xiaodie Pu, Boying Li, Alain Yee-Loong Chong:
Immediate and Long-term Effects of Live Streaming Selling on Product Sales. AMCIS 2023
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