"Skepticism and Sentiment Analysis to Understand Consumer Perception of ..."

Smitha Muthya Sudheendra et al. (2024)

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DOI: 10.1109/BIGDATA62323.2024.10825787

access: closed

type: Conference or Workshop Paper

metadata version: 2025-02-24

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Smitha Muthya Sudheendra, Maral Abdollahi, Dongyeop Kang, Jisu Huh, Jaideep Srivastava:
Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising. IEEE Big Data 2024: 3070-3074

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