"A gamma-based regression for winning price estimation in real-time bidding ..."

Wen-Yuan Zhu et al. (2017)

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DOI: 10.1109/BIGDATA.2017.8258095

access: closed

type: Conference or Workshop Paper

metadata version: 2021-03-31

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  - conf/bigdataconf/ZhuSLPH17
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Wen-Yuan Zhu, Wen-Yueh Shih, Ying-Hsuan Lee, Wen-Chih Peng, Jiun-Long Huang:
A gamma-based regression for winning price estimation in real-time bidding advertising. IEEE BigData 2017: 1610-1619

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