"Optimal advertisement-innovation mix for maximizing the discounted flow of ..."

Prasanna Shrinivas, N. R. Srinivasa Raghavan (2006)

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DOI: 10.1109/COASE.2006.326943

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-25

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Prasanna Shrinivas, N. R. Srinivasa Raghavan:
Optimal advertisement-innovation mix for maximizing the discounted flow of profit. CASE 2006: 562-567

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