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"What happens after an ad click?: quantifying the impact of landing pages ..."

Hila Becker et al. (2009)

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DOI: 10.1145/1645953.1645964

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-30

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Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang:
What happens after an ad click?: quantifying the impact of landing pages in web advertising. CIKM 2009: 57-66

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