"Pricing guaranteed contracts in online display advertising."

Vijay Bharadwaj et al. (2010)

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DOI: 10.1145/1871437.1871491

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang:
Pricing guaranteed contracts in online display advertising. CIKM 2010: 399-408

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