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"Pricing guaranteed contracts in online display advertising."
Vijay Bharadwaj et al. (2010)
- Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang:
Pricing guaranteed contracts in online display advertising. CIKM 2010: 399-408
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