"When Advertising Meets Assortment Planning: Joint Advertising and ..."

Chenhao Wang, Yao Wang, Shaojie Tang (2023)

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DOI: 10.1007/978-3-031-49614-1_2

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-03

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Chenhao Wang, Yao Wang, Shaojie Tang:
When Advertising Meets Assortment Planning: Joint Advertising and Assortment Optimization Under Multinomial Logit Model. COCOA (2) 2023: 16-42

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