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"The Research on Wechat Advertising Effectiveness Based on SOR Model."

Yao Lu, Wei Qi, Juan Qin (2018)

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DOI: 10.1145/3207677.3278042

access: closed

type: Conference or Workshop Paper

metadata version: 2021-06-10

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  dblp key:
  - conf/csae/LuQQ18
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  - https://dblp.org/rec/conf/csae/LuQQ18
Yao Lu, Wei Qi, Juan Qin:
The Research on Wechat Advertising Effectiveness Based on SOR Model. CSAE 2018: 42:1-42:7

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