"Track and Treat - Usage of E-Mail Tracking for Newsletter Individualization."

Benedict Bender et al. (2018)

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type: Conference or Workshop Paper

metadata version: 2018-12-13

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Benedict Bender, Benjamin Fabian, Johannes Haupt, Stefan Lessmann:
Track and Treat - Usage of E-Mail Tracking for Newsletter Individualization. ECIS 2018: 59

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