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"The Holy Grail of Advertising? Quality Signaling and Revenue Implications ..."
Chrysanthos Dellarocas, Siva Viswanathan (2008)
- Chrysanthos Dellarocas, Siva Viswanathan:
The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. ECIS 2008: 611-622
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