"The effect of Honey-Spots on the Consumers' Responsiveness towards Mobile ..."

Patrick Felka, Oliver Hinz (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-13

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Patrick Felka, Oliver Hinz:
The effect of Honey-Spots on the Consumers' Responsiveness towards Mobile Advertisement. ECIS 2018: 33

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