"Do Customers Always Rely on Opinion Leaders' Behavior to Make Decisions? ..."

Libo Liu, Marta Indulska, Kristijan Mirkovski (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Libo Liu, Marta Indulska, Kristijan Mirkovski:
Do Customers Always Rely on Opinion Leaders' Behavior to Make Decisions? The Moderating Role of Customer Expertise. ECIS 2020

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