"Tracking the digital footprints of customers: how firms can improve their ..."

Christoph Seebach, Immanuel Pahlke, Roman Beck (2011)

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Christoph Seebach, Immanuel Pahlke, Roman Beck:
Tracking the digital footprints of customers: how firms can improve their sensing abilities to achieve business agility. ECIS 2011: 258

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