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"The Effects of Virtual Product Experience on Changing Consumers' First ..."

Her-Sen Doong, Hui-Chih Wang, Jian-Guo Fong (2009)

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DOI: 10.1007/978-3-211-93971-0_10

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Her-Sen Doong, Hui-Chih Wang, Jian-Guo Fong:
The Effects of Virtual Product Experience on Changing Consumers' First Impression Bias. ENTER 2009: 111-121

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