"Integrated Electronic Customer Relationship Management (CRM) for Alpine ..."

Michael Fux, Daniel Mathieu, Frank Go (2007)

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DOI: 10.1007/978-3-211-69566-1_38

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Michael Fux, Daniel Mathieu, Frank Go:
Integrated Electronic Customer Relationship Management (CRM) for Alpine Tourist Destinations: Drivers and an Adoption Framework. ENTER 2007: 413-424

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