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"Attracting User Social Media Engagement: A Study of Three Budget Airlines ..."

Rosanna Leung, Markus Schuckert, Emmy Yeung (2013)

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DOI: 10.1007/978-3-642-36309-2_17

access: closed

type: Conference or Workshop Paper

metadata version: 2019-05-29

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  dblp key:
  - conf/enter/LeungSY13
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Rosanna Leung, Markus Schuckert, Emmy Yeung:
Attracting User Social Media Engagement: A Study of Three Budget Airlines Facebook Pages. ENTER 2013: 195-206

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