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"The role of processing fluency in online consumer behavior: evaluating ..."

Nina Chrobot (2014)

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DOI: 10.1145/2578153.2583037

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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Nina Chrobot:
The role of processing fluency in online consumer behavior: evaluating fluency by tracking eye movements. ETRA 2014: 385-386

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