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"Incorporating Marketing Strategies to Improve Usability Assurance in ..."

Iunia C. Borza, José A. Macías (2015)

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DOI: 10.1007/978-3-319-20901-2_14

access: closed

type: Conference or Workshop Paper

metadata version: 2021-05-31

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Iunia C. Borza, José A. Macías:
Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design Processes. HCI (1) 2015: 152-162

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