"The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL ..."

Jiao Ge, Jinyu Guo (2022)

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DOI: 10.1007/978-3-031-05014-5_20

access: closed

type: Conference or Workshop Paper

metadata version: 2022-06-21

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Jiao Ge, Jinyu Guo:
The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases. HCI (36) 2022: 246-255

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