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"Design Thinking and Cognitive Patterns in Corporate Image Shaping: A Case ..."
Jhih-Ling Jiang, Yikang Sun, Yen-Yu Kang (2024)
- Jhih-Ling Jiang, Yikang Sun, Yen-Yu Kang:
Design Thinking and Cognitive Patterns in Corporate Image Shaping: A Case Study of Formosa Plastics Group's Corporate Identity System (CIS). HCI (16) 2024: 278-292
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